THE EFFECT OF ONLINE ADVERTISING ON CONSUMER BUYING BEHAVIOR USING STUDENTS OF FEDERAL POLYTECHNIC BIDA
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
Statement of the Problem
With the growing age of the internet and increasing trend of people using the internet for shopping and searching, internet Advertising which in recent times have being utilized by all companies due to the accessibility and wider coverage than the traditional media seems to be the most recent means for adverts. The question now is, does the internet advertisement prove to be very effective than the traditional media? Do people buy product due to internet advertisement? What other factors influence the way people see advertisements?
1.3 General Objective
The general objective of this study was to assess the effect of online advertising on the consumer buying behaviour among students of federal polytechnic, Bida, Niger state.
1.3.2 Specific Objectives
- To identify the relationship between radio advertisement and the consumer buying behaviour of students in federal polytechnic, Bida.
- To identify the relationship between television advertisement and the consumer buying behaviour of students in federal polytechnic, Bida.
- To identify the relationship between internet advertisement and the consumer buying behaviour of students in federal polytechnic, Bida.
1.3 Research Questions
The following questions guided the study:
- What are the relationship between radio advertisement and the consumer buying behaviour?
- Is there a relationship between television advertisement and the consumer buying behaviour?
- What are the relationship between internet advertisement and the consumer buying behaviour?
Related Project Materials
THE DEMONSTRATION METHODS ON TEACHING AND LEARNING CHEMISTRY IN SENIOR SECONDARY SCHOOL IN SOME SELECTED SCHOOLS
ABSTRACT
The main concern in education sector is how Chemistry demonstration teaching...
THE ROLE OF PUBLIC RELATION IN BUILDING CORPORATE IMAGE
Abstract
This study discussed the role of public relations in building corporate image (A study of Dangote group of...
ASSESSMENT OF SANITATION PRACTICE AND IT’S IMPLICATIONS AMONG STUDENTS OF BILL AND MELINDA GATE COLLEGE OF HEALTH SCIENCE AND TECHNOLOGY NINGI LIVING AT GUDDUBA NINGI OF BAUCHI STATE
ABSTRACT
This study was carried out on the assessment of sanitation practice and it’s implication...
INFLUENCE OF BUDGETING ON THE ADMINISTRATION OF SECONDARY SCHOOLS IN JIGAWA STATE, NIGERIA (2013-2017)
ABSTRACT
This study was conducted to assess the influence of budgeting on the administration of secondary schools in Jigawa State. The st...
IMPACT OF MOTIVATION ON TEACHER EFFECTIVENESS IN NIGERIA (A CASE STUDY OF BRASS LGA BAYELSA STATE)
ABSTRACT
This research work investigated motivation and teacher effectiveness in private and public secondary schools in...
INFLUENCE OF TEXT AVAILABILITY AND STUDENTS READING HABITS ON STUDENTS ACADEMIC ACHIEVEMENT IN LITERATURE IN ENGLISH
Background Of The Study
The fundamental components of teaching and learning resources include human resource, physical f...
LOW PRODUCTIVITY IN OUR PUBLIC ORGANIZATIONS AND ITS EFFECT ON THE ECONOMY
ABSTRACT
Over the years, many things have been said about low productivity in public organization. The main purpose of t...
ASSESSMENT OF ENTREPRENEURSHIP EDUCATION ON SELF-EMPLOYABILITY AMONG BUSINESS EDUCATION GRADUATES
Background of the Study
Business education is a course that prepares for entry into an advancement in jobs within busin...
ASSESSMENT OF EFFICIENT INVENTORY MANAGEMENT ON THE PERFORMANCE OF MANUFACTURING FIRMS IN NIGERIA
Background to the study
The material or inventory management function is one of the most relevant roles...
TEACHERS AND STUDENTS ATTITUDES TOWARDS TEACHING OF SEX EDUCATION IN SECONDARY SCHOOLS
ABSTRACT
This research is concerned with teachers and students attitude towards the teaching of sex education in seconda...
